OPG Campaign Changes Attitude to Nuclear Power
The Canadian Ontario Power Generation (OPG) has launched a new public education campaign Recast Nuclear to tackle misperceptions of nuclear power.
The campaign presents the unique benefits of nuclear power through a series of themed film posters and trailers, as well as digital and radio ads. The campaign is designed to reflect many recent and popular blockbusters, which OPG says makes it look and sound familiar for movie fans.
“For years, popular culture has distorted perceptions about nuclear power with false narratives that served to stoke fear,” said Kathy Nosich, OPG’s Vice-President of Stakeholder Relations. This education campaign aims to change the attitude of the society to nuclear power and grow understanding and acceptance of nuclear technology that is so important to the economic and environmental wellbeing.
Through a first-of-a-kind public education campaign, OPG is recasting nuclear energy as the safe, reliable, and clean hero we need to electrify life, fight climate change, and secure our clean energy future.